Charlie Whitworth

Training Info

AI Search Optimisation in 2026

Charlie will be delivering his masterclass on how to effectively optimise for AI Search in 2026. Having been a big advocate for embracing the new era of search we find ourselves in, without worrying about shiny new acronyms and also without damaging your existing organic performance, this training session will be delivered at a key time.

Find out which SEO tactics complement AI search optimisation, which don’t and how you can efficiently boost your performance across LLMs without creating something that isn’t user or bot friendly. You will get access to case studies of technical and creative tactics that satisfy both agents and bots, and boost overall performance in organic search. All fully up to date and relevant for the summer of 2026.

Yagmur Simsek

Training Info

Smarter Content Strategies: How To Build AI-Informed Growth for eCommerce, Startups & B2B

A practical, insight-driven session for marketers, founders, and content strategists who want to combine human insight and AI intelligence to build content strategies that convert. We’ll explore how to use buyer personas, AI visibility tools, and keyword intelligence to create scalable content ecosystems; whether you’re running a startup, an eCommerce brand, or a B2B business.

Rethinking Content Strategy in the AI Era
Building Data-Backed Buyer Personas
Using AI Tools to Map Visibility & Opportunity
Turning Data into Story: Crafting AI-Informed Content Plans
Measure, Refine, Repeat

Gerry White

Training Info

Technical SEO Masterclass for 2026

A deep-dive, high-impact session for SEOs, developers, and digital leads navigating the increasingly complex technical landscape of 2026. This masterclass strips back the noise to focus on the new fundamentals: ensuring your site isn’t just crawlable, but commercially viable in an era of selective indexing and generative search.

We bridge the gap between the essential “plumbing” of the web and advanced strategies for winning in a world of AI-driven discovery.

Google 2026: The Discovery Engine

Understanding modern SERPs and how Google’s growing selectivity has redefined the discovery phase.

The Economy of Search: Crawl vs. Render Budgets

Managing the literal cost of your site to a search engine and optimising for the heavy lifting of modern rendering.

Architecting for Visibility: JS, AI, and the Indexability Audit

Solving the JavaScript “black hole” and moving beyond status codes to ensure content is fully digested by LLMs.

Building the Knowledge Graph: Schema, Entities & E-E-A-T

Moving from simple tags to entity-based SEO using technical signals, linked data, and digital footprints.

Performance & Infrastructure: Core Web Vitals 2.0 & CDNs

Deep dives into fonts, rendering paths, and infrastructure choices that dictate modern UX and rankings.

The Unified Search Frontier: GEO, International & Local

Why classic technical SEO is the non-negotiable foundation for Generative Engine Optimisation (GEO) across Merchant Center, Local, and Global markets.

Lisa Paasche

Training Info

Leading Better: The Human Skills Behind High-Performing Teams

A practical, neuroscience-informed training day for modern leaders. At a certain point, growth stops responding to effort.

More hours. More tools. More process. And yet… teams stall, tension goes unspoken, and leaders quietly become the bottleneck.

This highly interactive training session is designed for anyone leading people – agency founders, heads of departments, digital leads, and senior practitioners stepping into leadership.

Led by Lisa Paasche, former CEO of Verve Search and founder of EKTE Vision, this session blends neuroscience-backed insight with live group experiences that reveal how leadership actually shows up under pressure.

What Makes This Training Different

This isn’t a passive leadership talk.

Participants will take part in a live decision-making exercise that surfaces trust, assumptions, competition, and collaboration in real time – often revealing patterns that feel uncomfortably familiar to how teams behave at work.

You won’t be told what to think. You’ll experience it, and then gain a very different perspective on leadership, conflict, and growth

Kyle Rushton McGregor

Training Info

The GA4 Setup to set you up for success

This will be a practical insight driven session for marketers and founders who want to be able to have a GA4 set up that provides consistent data that you trust.

We’ll take a look at the current best practice and lesser known approaches to getting the right kind of data into GA4.

This is perfect for organisations that want clarity with data that delivers insights for actions.

The session will cover

The perfect set up
Lesser know approaches
Customisations
New tools and features
Building reports
Dashboards
Future-Proofing

Shannon McGuirk

Training Info

Persona Driven Digital PR

How Understanding Your Audience Supercharges Creative Relevance and Media Coverage in an AI-Focused World

Overview

In an AI-obsessed Digital PR landscape, execution has never been easier and differentiation has never been harder.

Ideas, data sets, headlines, and even outreach strategies can now be generated at speed. But while AI has flattened how we execute Digital PR, it has also exposed a critical weakness in many campaigns: a shallow understanding of the audience they’re trying to influence.

This training session is designed for experienced Digital PR professionals who want to move beyond surface-level personas and generic ideation, and instead build campaigns rooted in buyer psychology, intent, and decision-making.

Rather than revisiting the fundamentals of Digital PR, this session goes deeper into the buyer’s journey and shows how mapping robust, outcome-driven personas unlocks more relevant ideas, stronger narratives, and coverage that actually influences commercial decisions.

What You’ll Learn

Why audience understanding is now the most powerful competitive advantage in Digital PR.
How buyer journeys really work in complex B2B and B2C decision-making environments.
How to build advanced buyer personas that go beyond demographics and job titles—focusing on psychology, behaviours, and pain points.
How to map personas to specific Digital PR outcomes, not just link numbers.
How to generate Digital PR ideas that resonate in an AI-saturated media landscape.

What Makes This Session Different

This is not a “what is Digital PR” session that focuses on vanity metrics such as link volume alone.

It’s a strategic, hands-on session focused on deeper thinking, not tools.

What You’ll Take Away

You’ll leave with practical frameworks for:

Building stronger buyer personas.
Mapping PR activity to buyer intent.
Creating Digital PR ideas that are harder to replicate—and easier to justify commercially.

In a world where AI can generate ideas instantly, understanding your audience is what makes them matter.