About Yagmur Simsek
Yagmur Simsek is an independent SEO and content strategist, the founder of Search ‘n Stuff Community & Networking Events, and the co-founder of Global Cyber Security Network. With over a decade of experience in SEO, she specialises in developing robust content strategies and fostering organic growth for both B2B and B2C clients.
Previously serving as the SEO Manager for Philip Morris International’s UK market and SEO Strategist for Re:signal Agency and other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles, giving her a unique perspective on optimising visibility and scaling growth strategies tailored to each client’s needs. Her consultancy services include expanding in-house team capabilities, building SEO-driven growth strategies, and leading hands-on training sessions to empower teams.
Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, We Love SEO Paris, SearchNorwich, Search London, SEOFOMO and Search ‘n Stuff meetups. She frequently speaks on SEO content strategies and organic startup growth, aiming to inspire actionable progress within the digital marketing community.
Talk details
HiveMCR Masterclass: Smarter Content Strategies: How To Build AI-Informed Growth for eCommerce, Startups & B2B
Thursday 21st May: Manchester Metropolitan University
A practical, insight-driven session for marketers, founders, and content strategists who want to combine human insight and AI intelligence to build content strategies that convert. We’ll explore how to use buyer personas, AI visibility tools, and keyword intelligence to create scalable content ecosystems; whether you’re running a startup, an eCommerce brand, or a B2B business.
Rethinking Content Strategy in the AI Era
Building Data-Backed Buyer Personas
Using AI Tools to Map Visibility & Opportunity
Turning Data into Story: Crafting AI-Informed Content Plans
Measure, Refine, Repeat
