About Gerry White
Gerry White is a veteran SEO strategist and the founder of Dergal Ltd, a specialized consultancy focused on solving the industry’s most complex technical and strategic challenges. With over two decades of experience, Gerry has built a reputation for driving international growth, streamlining digital operations, and scaling businesses through innovative, data-driven strategies.
Before founding Dergal Ltd, Gerry held senior leadership roles both in-house and agency-side, including serving as the SEO Director for Rise at Seven and leading organic strategy for major brands. His career has been defined by a unique ability to bridge the gap between deep technical execution and high-level commercial impact. A recognized authority on analytics, he co-authored a book on Google Data Studio (now Looker Studio) and is known for his ability to translate complex data into actionable growth maps.
Gerry is a prominent figure in the global search community, having spent the last decade judging prestigious industry awards, including the UK Search Awards and the Global Search Awards. A seasoned speaker, he has shared his expertise on stages worldwide, from BrightonSEO to international summits, focusing on the future of technical SEO, the evolution of search in an AI-driven world, and the mechanics of large-scale site architecture. Through Dergal Ltd, Gerry now provides high-level consultancy and hands-on training designed to empower internal teams and future-proof their organic visibility.
Talk details
HiveMCR Training Masterclass: Technical SEO in 2026
A deep-dive, high-impact session for SEOs, developers, and digital leads navigating the increasingly complex technical landscape of 2026. This masterclass strips back the noise to focus on the new fundamentals: ensuring your site isn’t just crawlable, but commercially viable in an era of selective indexing and generative search.
We bridge the gap between the essential “plumbing” of the web and advanced strategies for winning in a world of AI-driven discovery.
Google 2026: The Discovery Engine
Understanding modern SERPs and how Google’s growing selectivity has redefined the discovery phase.
The Economy of Search: Crawl vs. Render Budgets
Managing the literal cost of your site to a search engine and optimising for the heavy lifting of modern rendering.
Architecting for Visibility: JS, AI, and the Indexability Audit
Solving the JavaScript “black hole” and moving beyond status codes to ensure content is fully digested by LLMs.
Building the Knowledge Graph: Schema, Entities & E-E-A-T
Moving from simple tags to entity-based SEO using technical signals, linked data, and digital footprints.
Performance & Infrastructure: Core Web Vitals 2.0 & CDNs
Deep dives into fonts, rendering paths, and infrastructure choices that dictate modern UX and rankings.
The Unified Search Frontier: GEO, International & Local
Why classic technical SEO is the non-negotiable foundation for Generative Engine Optimisation (GEO) across Merchant Center, Local, and Global markets.
Themes
Google in 2026, the Discovery Engine
Why Just Eat couldn’t rank for Nasi Goreng, and what it reveals about modern discovery.
How Crawling Has Evolved
Why Google is more selective than ever — and what that means for technical SEO.
Crawl Budget vs. Render Budget
Managing the real cost of your site to the search engine.
Indexing & Rendering Architecture
JavaScript SEO
Ensuring client-side rendering isn’t a content black hole.
AI & JavaScript
How modern rendering intersects with LLM understanding.
The Indexability Audit
Moving beyond a simple 200 status code to true indexability.
Technical Foundations
Schema & Entities
Building a Knowledge Graph for your brand, not just adding tags.
Core Web Vitals 2.0
Which performance and UX metrics actually move the needle now.
CDNs, Fonts & Rendering
Infrastructure decisions that shape modern UX and rankings.
E-E-A-T & Entities
Using technical signals — author schema, linked data, and digital footprints — to build trust.
International, Local & Merchant Center SEO
Scaling visibility across global, local, and commerce surfaces.
AI & GEO
Why classic technical SEO remains the foundation
For effective GEO, AEO, and every new acronym that follows.
