About Sophie Brannon
Sophie Brannon is the Co-Founder & Director of StudioHawk US, based in Atlanta. With over a decade of SEO experience spanning agency, in-house, and consultancy roles, she has worked across a wide range of industries including eCommerce, finance, gaming, health, and SaaS.
Sophie brings a strategic, data-driven approach to organic growth, helping brands scale sustainably through technical SEO, user experience testing, content and digital PR. She’s passionate about making SEO accessible and mentoring the next generation of search marketers.
Talk details
In this talk, we’ll explore the New Consideration Era, where modern buyers take longer paths to conversion, interact with brands across multiple channels, and rely on trust signals long before they’re ready to purchase through different forms of content. In this environment, SEO must evolve from a traffic channel into a system that supports influence, authority, and decision-making.
Drawing from real performance data across eCommerce, B2B, and B2C brands, we’ll unpack how content performance and digital PR now play a critical role in SEO outcomes. You’ll learn how high-performing teams are connecting search, content, and PR to shape consideration – not just capture demand.
Attendees will learn:
Why traditional SEO metrics fail to capture modern buying behavior
How content performance differs across business models – and why that matters
How digital PR strengthens SEO by accelerating trust and authority signals
A practical approach to connecting SEO, content, and PR into one cohesive growth strategy
