About Jess Atkinson
Jess is Head of Organic at Embryo, based in Manchester.
She has been working in the digital industry for over 10 years and is passionate about crafting creative, data-led cross-channel strategies that drive meaningful results for her clients.
Her experience includes building digital strategies that combine channels such as SEO, content, PPC, social media, PR and DOOH. Her understanding of these channels enables her to collaborate effectively with specialist teams, ensuring that the overall digital strategy is fully aligned with her clients’ broader business goals.
Jess is passionate about building strong relationships, whether that’s within her team, supporting individuals to reach their full potential, or developing lasting partnerships with clients to deliver outstanding results. She has also recently served as a mentor for the Women in Tech SEO mentorship scheme.
Talk details
Understanding Your Audience When The SERP Is… A Lot.
This talk explores how the SERP influences attention, trust, and click behaviour in modern search environments.
Attendees will leave with practical ways to read messy SERPs, spot visibility gaps, and show up more effectively in front of the audiences that matter.
Jess will be speaking as part of the “Manchester All Stars” panel and delivering her talk before the HiveMCR opening party on Thursday 21st May 2026.
