About Ashley Liddell
Ashley Liddell is Co-founder of Deviation, a search strategist with a creative approach championing Search Everywhere® – integrating search, content marketing, and PR to engineer discoverability of brands across the search universe.
Talk details
How Owning Entities Engineers Discoverability
In this session, you’ll learn how to own your entity (or manufacture a new one) across Search Everywhere, and engineer discoverability that compounds across Google, social search and AI systems.
Ash will explore how machines decide who gets surfaced, how to build the signals that drive recognition and how to measure visibility beyond rankings and success beyond traffic.
