About Itamar Blauer
Itamar Blauer is a marketing and growth leader, author, and international speaker specialising in SEO and digital marketing.
His digital journey began at nine years old, creating digital assets and ranking content before he even knew what SEO was – a passion that’s since evolved into helping businesses of all sizes, from ambitious SMEs to billion-dollar global brands, grow their online visibility through data-driven, user-focused marketing.
As a recognised thought leader in the industry, Itamar is the author of “Keywords for SEO” and host of the “SEO Unplugged” podcast. He regularly speaks at conferences and events around the world, sharing actionable insights on SEO, content strategy, and the future of digital growth.
Talk details
From Chaos to Clarity: How to Make Sense of SERP Volatility in 2026
Contemporary search results change constantly. Layouts shift, modules appear and disappear, and rankings move without a single clear cause, making performance harder to interpret and decisions harder to justify.
In the AI era, SERP volatility has become a permanent condition, driven by AI-powered modules, intent reclassification, geo-level experimentation, freshness testing, and authority consolidation happening in real time.
In this session, Itamar Blauer introduces a practical framework for reading volatile SERPs, showing how to diagnose what is changing, identify the underlying drivers, and understand when shifts require action and when they can be safely ignored.
Grounded in real SERP examples, screenshots, and repeatable methods, the session gives attendees a clear process they can apply immediately to make more confident, better-informed SEO decisions.
