About Alex Moss
Alex Moss is an online marketer and expert-level SEO consultant, specialising in technical and structural SEO as well as WordPress and product development. With over 20 years experience in all aspects of digital marketing, he has helped brands of all sizes build and grow their online presence as well as help increase conversion, acquisition and loyalty.
Talk details
When Agents Do The Buying: Technical SEO Priorities For Agentic Commerce
For years, we’ve optimised for humans. Now we have to optimise for robots that now have the ability to make purchases. As AI agents quietly become gatekeepers for the entirety of the customer purchase cycle.
Agents don’t ingest this the same as humans, so SEOs face a reality check on who, and what, to prioritise. Alex will dig into the emergence of agentic commerce and how ACP and UCP is changing the way SEOs need to think more about Ecommerce SEO and how they can adopt this as part of a wider marketing strategy. Whether you’re an early adopter, waiting for your CMS to play catch-up, Alex will definitely provide a good to-do list that you can action the moment you return to your desk.
