Lou Ali
Empathy Is a Role Requirement
Lou will explore why empathy is a crucial role requirement, particularly within Organic Search. She will discuss how understanding the pain points and needs of target audiences can help build strong brand reputations and drive success. Lou will also emphasise the importance of collaboration across teams with different perspectives, skill sets, and approaches. While working together can be challenging, especially with diverse ways of thinking, she’ll share practical tips on how to foster better communication and cooperation to achieve the best results.
Aleyda Solis
AI Search: Where Are We & What Can We Do About It?
Aleyda will dive into the evolving landscape of AI in search. She will explore where we currently stand with AI-driven search technologies and discuss the implications for Organic Search.
Lisa Paasche
The Neuroscience of Authenticity – How Being Authentic Makes You More Successful
Lisa will explore the neuroscience behind authenticity and how being true to yourself can lead to greater success. She will uncover the scientific principles that show how authenticity positively impacts decision making, trust and positive working relationships.
